What is an AI-native marketing engine?

An AI-native marketing engine is owned marketing infrastructure that produces content in a company's voice and improves itself over time. RevUp builds it AI-first across five stages, from founder intake to a self-optimizing loop. One engine runs the work of a full marketing team, and the founder owns it and operates it independently.

What is a builder studio, and how is RevUp different from a marketing agency?

A builder studio designs and builds systems clients own and operate independently. A marketing agency produces ongoing deliverables you depend on them to keep making. RevUp builds an AI-native marketing engine the founder owns, and it keeps running after the engagement ends. Every engine runs on sophisticated, continuously updated intelligence, the Founder Intelligence Layer, rather than static brand guidelines and stale research.

How does RevUp build an AI-native marketing engine?

RevUp builds the engine as a five-stage pipeline. 1) Founder Context Protocol captures the founder's voice and positioning into the Founder Intelligence Layer. 2) Core Identity compiles brand, ICP profiles, positioning, and a machine-readable voice specification, grounded in competitor and market research. 3) Architecture stands up an agentic marketing organization with MCP integrations. 4) Skills & Loops run RevUp's pre-built skill library in scheduled loops. 5) Optimization & Feedback instruments the engine and writes telemetry back to the layer so it improves over time.

What is the Founder Context Protocol?

The Founder Context Protocol is RevUp's proprietary founder intake: a facilitated session that gives founders room to think deeply about the company and define the framework that focuses the entire system on brand voice and revenue. It captures origin, vocabulary, positioning, and decision logic into a versioned context file that seeds the Founder Intelligence Layer.

What is the Founder Intelligence Layer?

The Founder Intelligence Layer is the source of truth built into every RevUp engine. It is seeded by the Founder Context Protocol, populated with research, and continuously updated by a monthly monitoring layer and RevUp's field intelligence. Every agent reads from it at generation time, so output stays on-voice and current.

Does the founder own the engine?

Yes. The founder owns the engine outright and operates it independently. It runs on RevUp's pre-built skill library, which RevUp maintains on a quarterly cycle, and it remains fully portable.

Does the strategy and messaging require RevUp's engine?

The strategy and messaging architecture are engine agnostic. Experienced insurance marketing leadership designs them with the founder, aligned to the company's key stakeholders, and they run best on the engine RevUp builds. They can also be structured for ingestion by an AI agent or engine your team has already built, so the thinking transfers wherever your stack goes.

What industries does RevUp serve?

RevUp Studio specializes in InsurTech: MGAs, MGUs, carriers, and InsurTech SaaS companies. RevUp is fluent in insurance terminology including binding authority, E&S markets, surplus lines, program design, CAT exposure, loss ratios, and reinsurance, so clients skip the education phase.

Who is Marissa Buckley?

Marissa Buckley is the founder of RevUp Studio, a marketing technologist with a computer science background and two decades inside insurance carriers, MGAs, and startups. She is recognized as Model Insurer of the Year (Celent), Top 10 Women in Insurance Leadership, and Top 25 Innovator & Industry Influencer, and shipped the first mobile storm tracker app, first homeowners insurance mobile app, first social media disaster response platform using IBM Watson Analytics, and first FNOL AI chatbots in insurance.

What results has RevUp achieved for InsurTech clients?

RevUp took one InsurTech client to the #1 position among 192 InsurTech search competitors, with roughly 36% AI share of voice across tracked queries. For another, a LinkedIn campaign delivered 134 qualified downloads in four weeks at a 9.94% click-through rate (25x the industry average). RevUp has also supported two companies from scale to exit.

Pricing · Rev 02

Pick the engagement that matches your commitment.

RevUp builds marketing infrastructure with InsurTech founders. Rates marked “from” are finalized in a written proposal once the work is scoped, and every engagement cancels on 30 days’ written notice.

STRATEGIC ADVISORY ENGINE BLUEPRINT BRAND & GTM FOUNDATION AEO ACCELERATOR AI-NATIVE CONTENT ENGINE MGA PROGRAM LAUNCH ENGINE

The Services

Six builds. Each stands alone, each strengthens the others.

01

Strategic Advisory

From $3,000

per month

Direct access to two decades of insurance marketing leadership. We pressure-test positioning, messaging, and go-to-market thinking in working sessions.

Working sessions with senior insurance marketing leadership

Positioning and messaging pressure-testing

Go-to-market thinking reviewed against your roadmap

A lighter entry point before committing to a build

Cancel with 30 days’ written notice

02

Engine Blueprint

$7,500

2-week diagnostic · credited toward a build

The two-week diagnostic that covers the Founder Context Protocol and Core Identity compile. You keep the strategy, the voice specification, and the research whatever you decide next.

Facilitated founder intake

Founder Context Protocol captured and compiled

Core Identity intelligence: brand, company, product, and competitor analysis

Voice specification you keep either way

Fee credits in full toward a build started within 90 days

Yours to keep, whatever you decide next

03

Brand & GTM Foundation

From $7,500 / month

retainer · or projects from $10,000

The strategic foundation everything else runs on: positioning, messaging, and go-to-market plans that turn founders into the obvious choice in their category.

Market positioning & competitive differentiation

Messaging architecture & brand narrative

Founder brand development

Go-to-market strategy & launch execution

Monthly retainer or project-based · 30 days’ notice

04

AEO Accelerator

$4,500

6 weeks · cohort of 8 founder seats

When your buyer asks ChatGPT, Gemini, Claude, or Perplexity for a recommendation, your company should be the answer. Six weeks, and you leave with a fully implemented AEO system.

Baseline audit with prompt-by-prompt visibility scoring

Pillar pages rewritten for AI citation

llms.txt, schema, and structured data deployed

Third-party authority strategy with pitch templates

Dashboard tracking 4 major AI models

90-day maintenance plan you run independently

New cohorts start quarterly · applications reviewed weekly

05 · FLAGSHIP

AI-Native Content Engine

From $40,000

+ optimization from $5,000 / month

The flagship. Custom AI-native marketing infrastructure calibrated to your voice, your market, and your workflows: a real system that produces, distributes, and scales content the way a 10-person team would.

Custom agent architectures designed around your GTM motion

Brand voice calibration that sounds like you on your best day

Content-to-content pipelines: one input becomes every channel

Modular skill systems that compound as your library grows

MCP strategy for where your product lives inside AI agents

Handoff and team training; you own the engine outright

Runs in your accounts · you own everything we build

06 · FOR MGAS

MGA Program Launch Engine

From $15,000 / month

three-month build · blueprint $7,500 · subscription $5,000 / month

The engine build scoped to program launches. Your first program launches through the engine 4-6 weeks into the build, and every launch after runs on infrastructure you own.

Engine Blueprint: two weeks, scoped to the MGA’s programs, with the same 90-day fee credit

Program data model, appetite library, voice files, and quality gates

Three-month build calibrated in your accounts

Skills Subscription keeps the engine current after handoff

First program live 4-6 weeks into the build

AI-search position among 192 competitors, in six weeks

9.94%

Top ad CTR against a 0.4% B2B industry average

29%

Form conversion rate on a scale-stage InsurTech campaign

$0.14

Cost per engagement, with 120K+ LinkedIn impressions

How We Work

Every engagement starts with a conversation. A direct conversation about what you need.

01

Discovery call

30 minutes to understand what you’re building, where you’re stuck, and whether we’re the right fit.

02

Scope & proposal

A clear plan with defined deliverables, timelines, and engagement structure. Everything spelled out.

03

Build & iterate

We execute in tight cycles with regular check-ins. You see work early and often.

Start a Conversation

Tell us what you’re building.

We’ll get back to you within one business day. If the fit isn’t there, we’ll say so in the first conversation.

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